MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online c